AI onboarding system

---

title: "AI onboarding system" client: "Northwind Health" outcome: "+42% activation" year: 2025 summary: "An adaptive onboarding system that learns from behavioural signals and reorders steps in real time." tags: ["AI", "Product", "Behavioural"] featured: true order: 1

The brief

Northwind's existing onboarding was a static, six-step funnel. Drop-off after step two was high, and the team had no instrumentation to explain why.

What we designed

We replaced the funnel with an event-driven system:

• A behavioural model that scores intent on every interaction.
• An adaptive step engine that reorders, skips, or expands steps based on the score.
• A decision layer that routes high-intent users straight to value.

The outcome

Within eight weeks of launch, qualified activation lifted +42% and time-to-first-value dropped from 6 days to under 24 hours.

"It stopped feeling like a funnel and started feeling like the product was paying attention."

— VP Product, Northwind Health